{"id":3304,"date":"2023-10-10T14:56:30","date_gmt":"2023-10-10T17:56:30","guid":{"rendered":"http:\/\/blog.wilso.com.br\/2023\/10\/10\/saiba-quais-sao-as-secoes-que-mais-vendem-em-supermercado-copy\/"},"modified":"2023-10-31T14:40:28","modified_gmt":"2023-10-31T17:40:28","slug":"como-organizar-as-secoes-do-seu-supermercado","status":"publish","type":"post","link":"https:\/\/blog.wilso.com.br\/?p=3304","title":{"rendered":"Como organizar as se\u00e7\u00f5es do seu supermercado"},"content":{"rendered":"

\"\"<\/p>\n

Como organizar as se\u00e7\u00f5es do seu supermercado\u00a0<\/b><\/p>\n

No nosso \u00faltimo texto (<\/span>clique aqui, se voc\u00ea ainda n\u00e3o leu<\/span><\/a>), conversamos e mostramos para\u00a0 voc\u00ea, nosso parceiro de neg\u00f3cios, quais s\u00e3o as se\u00e7\u00f5es que mais vendem. Hoje acreditamos ser importante discutir sobre qual \u00e9 a melhor forma de organizar essas \u00e1reas.\u00a0<\/span><\/p>\n

A organiza\u00e7\u00e3o \u00e9 um ponto muito importante quando falamos de supermercados e de outros empreendimentos que recebem o p\u00fablico em seu espa\u00e7o f\u00edsico. Em um ambiente bagun\u00e7ado, o cliente dificilmente vai encontrar o que precisa e n\u00e3o voltar\u00e1 mais a procurar seu neg\u00f3cio quando estiver fazendo compras.\u00a0<\/span><\/p>\n

Para organizar as se\u00e7\u00f5es, \u00e9 preciso ter em mente quais produtos seu neg\u00f3cio disponibiliza e tamb\u00e9m como eles podem ser classificados. Listamos algumas \u00e1reas mais comuns em mercados para\u00a0 ajudar voc\u00ea nessa fase: a\u00e7ougue, bebidas, congelados, frios, higiene pessoal, farm\u00e1cia, hortifruti, latic\u00ednios, mercearia e padaria.<\/span><\/p>\n

Comece pensando no espa\u00e7o dispon\u00edvel em sua loja e organize os corredores de uma maneira que seja f\u00e1cil a circula\u00e7\u00e3o de pessoas e n\u00e3o fique tudo apertado e muito pr\u00f3ximo. Se o local for pequeno, aproveite as prateleiras verticais e tome cuidado com displays que atrapalhem o ir e vir dos seus clientes.\u00a0<\/span><\/p>\n

Os pre\u00e7os s\u00e3o fundamentais na hora de comercializar produtos, ent\u00e3o tenha aten\u00e7\u00e3o para que cada item esteja precificado corretamente. Nada de colocar valores trocados e se precipitar na comunica\u00e7\u00e3o. Tamb\u00e9m \u00e9 preciso conferir se todos os itens est\u00e3o devidamente etiquetados.<\/span><\/p>\n

Continuando no t\u00f3pico sobre valores, d\u00ea destaque especial para os artigos que estejam em oferta. Os consumidores adoram fazer a compra em supermercados que estejam com alguns produtos em promo\u00e7\u00e3o, pois t\u00eam a sensa\u00e7\u00e3o de estar fazendo uma boa economia no valor total a ser pago. Sendo assim, capriche no destaque dessas pe\u00e7as, coloque em locais de f\u00e1cil acesso e onde o olho \u201cbate\u201d primeiro.\u00a0<\/span><\/p>\n

N\u00e3o podemos nos esquecer, \u00e9 claro, de outro ponto important\u00edssimo: a comunica\u00e7\u00e3o visual. \u00c9 de conhecimento de todos que muitos clientes compram pela apar\u00eancia, e ter uma boa comunica\u00e7\u00e3o faz parte disso. N\u00e3o adianta ter bons produtos, ofertas incr\u00edveis e n\u00e3o saber comunicar isso para o consumidor. Assim tamb\u00e9m \u00e9 com as se\u00e7\u00f5es, elas precisam ser bem sinalizadas e com informa\u00e7\u00f5es intuitivas.\u00a0<\/span><\/p>\n

Essas s\u00e3o nossas principais dicas e lembre-se: estoque renovado para manter suas se\u00e7\u00f5es sempre com as melhores ofertas \u00e9 com a Wilso. Vai ser uma alegria crescer junto com voc\u00ea!\u00a0<\/span><\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-3304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nComo organizar as se\u00e7\u00f5es do seu supermercado - Wilso Atacado Distribuidor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blog.wilso.com.br\/?p=3304\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como organizar as se\u00e7\u00f5es do seu supermercado - Wilso Atacado Distribuidor\" \/>\n<meta property=\"og:url\" content=\"http:\/\/blog.wilso.com.br\/?p=3304\" \/>\n<meta property=\"og:site_name\" content=\"Wilso Atacado Distribuidor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/wilsoatacado\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-10T17:56:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T17:40:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.wilso.com.br\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#\\\/schema\\\/person\\\/1feedd391b964e8b77a3b6872d03c58a\"},\"headline\":\"Como organizar as se\u00e7\u00f5es do seu supermercado\",\"datePublished\":\"2023-10-10T17:56:30+00:00\",\"dateModified\":\"2023-10-31T17:40:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304\"},\"wordCount\":495,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.wilso.com.br\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304\",\"url\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304\",\"name\":\"Como organizar as se\u00e7\u00f5es do seu supermercado - Wilso Atacado Distribuidor\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.wilso.com.br\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg\",\"datePublished\":\"2023-10-10T17:56:30+00:00\",\"dateModified\":\"2023-10-31T17:40:28+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304#primaryimage\",\"url\":\"https:\\\/\\\/blog.wilso.com.br\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/blog.wilso.com.br\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg\",\"width\":1500,\"height\":650},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/?p=3304#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"http:\\\/\\\/blog.wilso.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como organizar as se\u00e7\u00f5es do seu supermercado\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#website\",\"url\":\"http:\\\/\\\/blog.wilso.com.br\\\/\",\"name\":\"Wilso Atacado Distribuidor\",\"description\":\"Blog da Wilso\",\"publisher\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/blog.wilso.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#organization\",\"name\":\"Wilso Atacado Distribuidor\",\"url\":\"http:\\\/\\\/blog.wilso.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.wilso.com.br\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/logo_wilso.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.wilso.com.br\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/logo_wilso.jpg\",\"width\":600,\"height\":310,\"caption\":\"Wilso Atacado Distribuidor\"},\"image\":{\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/wilsoatacado\",\"https:\\\/\\\/www.instagram.com\\\/wilsoatacado\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCb4uR7JwzjS4dUphiiPDQQg\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/blog.wilso.com.br\\\/#\\\/schema\\\/person\\\/1feedd391b964e8b77a3b6872d03c58a\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9918965b5241df7e884a60ae03adce090bac54185247d329f492c5110243731c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9918965b5241df7e884a60ae03adce090bac54185247d329f492c5110243731c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9918965b5241df7e884a60ae03adce090bac54185247d329f492c5110243731c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/blog.wilso.com.br\"],\"url\":\"https:\\\/\\\/blog.wilso.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como organizar as se\u00e7\u00f5es do seu supermercado - Wilso Atacado Distribuidor","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/blog.wilso.com.br\/?p=3304","og_locale":"pt_BR","og_type":"article","og_title":"Como organizar as se\u00e7\u00f5es do seu supermercado - Wilso Atacado Distribuidor","og_url":"http:\/\/blog.wilso.com.br\/?p=3304","og_site_name":"Wilso Atacado Distribuidor","article_publisher":"https:\/\/web.facebook.com\/wilsoatacado","article_published_time":"2023-10-10T17:56:30+00:00","article_modified_time":"2023-10-31T17:40:28+00:00","og_image":[{"width":1500,"height":650,"url":"http:\/\/blog.wilso.com.br\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/blog.wilso.com.br\/?p=3304#article","isPartOf":{"@id":"http:\/\/blog.wilso.com.br\/?p=3304"},"author":{"name":"admin","@id":"http:\/\/blog.wilso.com.br\/#\/schema\/person\/1feedd391b964e8b77a3b6872d03c58a"},"headline":"Como organizar as se\u00e7\u00f5es do seu supermercado","datePublished":"2023-10-10T17:56:30+00:00","dateModified":"2023-10-31T17:40:28+00:00","mainEntityOfPage":{"@id":"http:\/\/blog.wilso.com.br\/?p=3304"},"wordCount":495,"commentCount":0,"publisher":{"@id":"http:\/\/blog.wilso.com.br\/#organization"},"image":{"@id":"http:\/\/blog.wilso.com.br\/?p=3304#primaryimage"},"thumbnailUrl":"https:\/\/blog.wilso.com.br\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg","articleSection":["Not\u00edcias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/blog.wilso.com.br\/?p=3304#respond"]}]},{"@type":"WebPage","@id":"http:\/\/blog.wilso.com.br\/?p=3304","url":"http:\/\/blog.wilso.com.br\/?p=3304","name":"Como organizar as se\u00e7\u00f5es do seu supermercado - Wilso Atacado Distribuidor","isPartOf":{"@id":"http:\/\/blog.wilso.com.br\/#website"},"primaryImageOfPage":{"@id":"http:\/\/blog.wilso.com.br\/?p=3304#primaryimage"},"image":{"@id":"http:\/\/blog.wilso.com.br\/?p=3304#primaryimage"},"thumbnailUrl":"https:\/\/blog.wilso.com.br\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg","datePublished":"2023-10-10T17:56:30+00:00","dateModified":"2023-10-31T17:40:28+00:00","breadcrumb":{"@id":"http:\/\/blog.wilso.com.br\/?p=3304#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/blog.wilso.com.br\/?p=3304"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"http:\/\/blog.wilso.com.br\/?p=3304#primaryimage","url":"https:\/\/blog.wilso.com.br\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg","contentUrl":"https:\/\/blog.wilso.com.br\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-10-at-14.29.36-1.jpeg","width":1500,"height":650},{"@type":"BreadcrumbList","@id":"http:\/\/blog.wilso.com.br\/?p=3304#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"http:\/\/blog.wilso.com.br\/"},{"@type":"ListItem","position":2,"name":"Como organizar as se\u00e7\u00f5es do seu supermercado"}]},{"@type":"WebSite","@id":"http:\/\/blog.wilso.com.br\/#website","url":"http:\/\/blog.wilso.com.br\/","name":"Wilso Atacado Distribuidor","description":"Blog da Wilso","publisher":{"@id":"http:\/\/blog.wilso.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/blog.wilso.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"http:\/\/blog.wilso.com.br\/#organization","name":"Wilso Atacado Distribuidor","url":"http:\/\/blog.wilso.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"http:\/\/blog.wilso.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/blog.wilso.com.br\/wp-content\/uploads\/2022\/08\/logo_wilso.jpg","contentUrl":"https:\/\/blog.wilso.com.br\/wp-content\/uploads\/2022\/08\/logo_wilso.jpg","width":600,"height":310,"caption":"Wilso Atacado Distribuidor"},"image":{"@id":"http:\/\/blog.wilso.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/wilsoatacado","https:\/\/www.instagram.com\/wilsoatacado","https:\/\/www.youtube.com\/channel\/UCb4uR7JwzjS4dUphiiPDQQg"]},{"@type":"Person","@id":"http:\/\/blog.wilso.com.br\/#\/schema\/person\/1feedd391b964e8b77a3b6872d03c58a","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/9918965b5241df7e884a60ae03adce090bac54185247d329f492c5110243731c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9918965b5241df7e884a60ae03adce090bac54185247d329f492c5110243731c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9918965b5241df7e884a60ae03adce090bac54185247d329f492c5110243731c?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/blog.wilso.com.br"],"url":"https:\/\/blog.wilso.com.br\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=\/wp\/v2\/posts\/3304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3304"}],"version-history":[{"count":2,"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=\/wp\/v2\/posts\/3304\/revisions"}],"predecessor-version":[{"id":3309,"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=\/wp\/v2\/posts\/3304\/revisions\/3309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=\/wp\/v2\/media\/3306"}],"wp:attachment":[{"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wilso.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}